AI Insights · Timothy · April 2022
Top 5 Food and Drink Apps on iOS in Brazil: Q1 2022
Discover the performance trends of the top 5 Food and Drink apps on the iOS platform in Brazil for the first quarter of 2022. Data from Sensor Tower reveals key insights on downloads and active users.
In the first quarter of 2022, the top 5 Food and Drink apps on the iOS platform in Brazil showcased varying trends in downloads and active users. Let's take a closer look at their performance.
iFood: pedir delivery em casa saw a notable fluctuation in weekly downloads, starting with 118.9K in late December 2021 and experiencing a dip to 75.6K by mid-February. The downloads rebounded to 96.1K by the end of February, maintaining a relatively stable figure around 83.9K towards the end of March. Active users for the app showed a peak of approximately 2.4M in the last week of February, concluding the quarter with around 2.3M.
McDonald's Offers and Delivery experienced a steady increase in weekly downloads, peaking at 49.3K in mid-March. The active users also followed an upward trend, starting at 281.3K in late December and reaching a high of 302.6K in mid-March before settling at 267K by the end of the quarter.
Zé Delivery de Bebidas exhibited a more volatile pattern. The app's downloads began at 39.8K at the end of December, then fluctuated within the range of 20K to 35K throughout the quarter, ending at 22.3K in the final week of March. Active users for Zé Delivery de Bebidas also showed a varying trend, starting at 144.3K and eventually stabilizing around 105.6K by the end of March.
Burger King Brasil maintained a relatively consistent download rate, beginning at 24.8K and concluding at 21.6K by the end of March. Active users mirrored this stability, starting at 88.5K and ending close to 94.2K, with a peak of 106.2K in the third week of March.
Rappi: Market and Food Online began the quarter with 16.1K downloads and saw a peak of 16.7K by the end of February. The downloads slightly decreased to 15.1K by the end of March. The app's active users started at 399K and reached a high of 401.9K by the end of February, before ending the quarter at 366.5K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
